Most small business ad copy reads like a billboard, and billboards don't survive a social media feed. Here's a simple formula for ads that sound human and actually get read.

Clicks and impressions look nice on a screen, but they don't pay the bills. Here's how small business owners can tell if their paid ads are actually driving sales, and what to fix if they're not.

Retargeting ads remind the people who almost bought from you that you exist. Here is how it works, where to run it, and the honest numbers to watch.

Google ads catch people already searching for you. Facebook ads put you in front of people who were not looking yet. Here is how a small business picks where to start.