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Post It Again. Almost Nobody Saw It the First Time.
Most of your followers never saw your best post the first time. Here is how to find your top performers, refresh them, and put them back in rotation without annoying anyone.
You Nailed the First Line. Now Fix the Last One.
Most small business posts start strong and then just stop. The last line is the only part of the post that asks for anything. Here's how to write one people actually act on.
Nobody Reads Past Your First Line. Here's How to Write a Better One.
People decide whether to read your post based on one line, and the apps hide the rest behind a See more link. Here are four opening lines that actually work, plus a before and after.
Somebody Clicked Your Profile. Now What Do They See?
People tap your profile before they ever call you. Here is a twenty minute walkthrough of what they actually see, and the small fixes that turn a look into a customer.
Your Comments and DMs Are Where the Sales Actually Happen
Most small businesses put real effort into posting, then leave the comments and DMs sitting there. That's where the buying questions live. Here's a simple way to handle them without living on your phone.
Run Out of Things to Post? Try Sorting Your Content Into a Few Simple Buckets
Staring at a blank post box every week gets old fast. Here's the simple bucket system that keeps small business social media stocked with ideas, without reinventing the wheel every time.
Likes Don't Pay the Bills: The Social Media Numbers That Actually Matter
Likes and followers feel good to watch, but they rarely predict who actually becomes a customer. Here's what to track on social media instead, and how to check it without a marketing degree.
One Blog Post, Five Ways to Use It
Most small businesses write one blog post and let it sit there. Here's how to get five pieces of content out of every post you publish, without adding hours to your week.
You Don't Need to Be on Every Platform. Here's How to Pick the Right Ones.
You don't need to be on every platform to grow your business, just the right one or two. Here's how to figure out where your customers actually are and show up there well.
Your Customers Are Already Making Your Content. Are You Using It?
Your customers are already posting photos and reviews about your business. Here's how to find that content and turn it into a steady stream of posts, without staging a single new photo.
Your Best Reviews Are Just Sitting There. Here's How to Put Them to Work.
A five-star review that only lives on Google isn't doing its job yet. Here's a simple system for turning customer feedback, good and bad, into marketing that actually brings in new business.
Short-Form Video for Small Businesses: You Don't Have to Dance to Make It Work
You don't need to dance or chase trends to make short-form video work for your business. Here's what actually works, and how to batch it without losing a week.
How to Batch a Month of Social Posts in One Afternoon
Stop posting at 9 p.m. in a panic. Here's how to write a whole month of social posts in one afternoon, then schedule it and walk away.
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