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Everybody Replies to the Bad Reviews. Almost Nobody Replies to the Good Ones.
One-star reviews get a same-day response. Five-star reviews get a smile and nothing else. Here's why the good ones are worth 30 seconds, and exactly what to say.
Your Phone Number Might Be Wrong on Five Different Websites (And You'd Never Know)
A lot of small businesses have outdated or mismatched name, address, and phone info scattered across old directory listings, and it quietly hurts how Google trusts and ranks them. Here's how to track it down and fix it.
When Someone Asks AI for the Best Plumber Near Them, Does Your Name Come Up?
People are asking AI for local recommendations instead of Googling and clicking through. Here's how AI actually decides who to mention, and three things to fix this week so it's you.
Your Google Business Profile Is Doing More Work Than Your Website
Most small businesses spend months polishing their website and about five minutes on the free Google listing that's actually closing the deal. Here's what to fix on it this week.
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