Your ad worked for two weeks and then went quiet. That's ad fatigue, not failure. Here's how to spot it, what to change first, and why raising your budget makes it worse.

Most small business ad copy reads like a billboard, and billboards don't survive a social media feed. Here's a simple formula for ads that sound human and actually get read.

Google ads catch people already searching for you. Facebook ads put you in front of people who were not looking yet. Here is how a small business picks where to start.