When people think of SEO, the first thing that comes to mind usually regards the use of keywords. In fact, it isn’t uncommon for someone new to digital marketing to think that keywords are the only part of SEO. Once upon a time, stuffing a webpage or blog with as many relevant keywords as possible was an effective, albeit misleading, digital marketing maneuver. By including an abundance of the keywords likely to be used by Google visitors to find a webpage, a site would quick